Our history
We owe it to the women of the 20th century who dared to revolutionize fashion and liberate the female body. To so many anonymous people, for their silent and tireless fight against climate change. To our parents and grandparents, for teaching us to love living beings, to be sure of our convictions and to fight for them, even if they call us crazy.
"E" by Elisa Muresan
In 2012, when we finally decided to pursue what we loved, everything seemed obvious, even simple. On one side was Elisa, with her passion for fashion; on the other, me (Miguel), with my passion for entrepreneurship. Until we lifted the lid and stuck our heads in: the textile industry, the second most polluting on the planet.
If you already knew the headline, imagine the fine print. And building our life plan against unwavering principles wasn't an option. So?
All that was left was to do what we always do. We accepted it, we mourned it, and we got up to find a way to continue: to find another way of making fashion. Our way of making fashion.
"E" for Ethical and Ecological
What does sustainability mean to you?, people ask us. And we answer that it's something as simple and complex as making our clothes bring a big smile to every woman who wears them, to all living beings, and also to the planet.
Made by us: handcrafted, local, and without intermediaries. With timeless, mix-and-match patterns and a very limited number of units. So your clothes are yours. And only with fabrics that speak to our values.
It's a constant challenge, but we've proven it's possible. It even seems simple again every time I hear Elisa's "Hello, good morning!" presenting a new design, with that sparkle in her eyes. And I discover we're where we want to be.